Social Media Salaries

Since social media jobs are still relatively new, many companies struggle with the appropriate salaries for social media professionals.  Since positions in social media and digital marketing range from entry level to senior executive, there really is no rule of thumb for these types of jobs.

When determining the appropriate salary for a social media or internet marketing position, there are a few things to consider:

  • The level of the position
  • The specialized skills required for success
  • The difficulty to fill the position
  • The amount of strategy vs. execution
  • Salary for similar marketing/pr positions
  • Bonuses based on performance has a salary guide that is based on pulling keywords from job titles and comparing the salary range.  As you can see below, social media jobs tend to be in between marketing and PR positions in terms of the overall range.

Keep in mind that this is only a guide.  The actual salary will vary dramatically depending on the specific role of the position.  More senior roles, or those with more specialized skills typically have a higher salary.